Devaluing your personal brand

Whenever you give an interview on any of the media channels,

You need to be sharp,

You need to know your purpose

....and your objectives.

Otherwise, you can make a real mess of things.

We have all been caught off guard with the media.  The best lessons hurt the most.

Here's an interview with Morgan Friedman and Michael Caine where Morgan forgot all the rules....and even fell asleep during the interview - with Michael ticking the boxes, remembering the interviewers names and promoting their latest movie with enthusiasm.

See what you think Morgan has done to the mystique and quality of his brand.

See what you can learn from this:Click here (apology for the advertising)


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