What drives TED.

Ever wonder what TED Talks are all about?

Certainly they have been a huge inspiration to myself, my colleagues and my clients.

The ideas that have been spread in this unusual 18 minute format have changed the lives of millions.

The wonderful thing about them is that they give these ideas away for free.

Here's a fantastic short history of this amazing brand - in itself is the lesson of how effective a simple strategy is, that helps make decisions that move the company forward.



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