Creativity - the essential business tool!

Dan Pink has been talking about this for some time.

The Master of Fine Arts (MFA) course is now the new MBA.

Our crazy connected world doesn't need the bean counters and technicians like it used to.

They can't solve the problems any more by fixing things up.

The old models can't cope with being fixed up anymore to deal with a new paradigm every day.

We need new models to be created, new solutions that relate to tomorrow, that can be taken up like the old tools of our forefathers and mothers, to build and create with.

Business is another skill set to be learnt.

Creativity is a giant waiting to be unleashed.

All my clients are creative, I always ask them to create something that will save the day, build a new tomorrow and solve mountainous problems. I never tell them how. They just find it in themselves.

I heard about a little girl who asked her art professor father what he did. "I teach people how to draw" he said. She said: "How come they forgot?"

Listen to the artists - they are talking about solutions for the problems we face every day. They are leaving clues for us in business. You might find a marketing solution by reading a book about Picasso, a business growth strategy by looking at art by Klimt or a HR solution by seeing a play written by Brecht.

Listen to the artists so you can hear your artist within.

Who knows, it might be the same voice you heard when you first were inspired to start your own business.

A business trainer once told me that business owners want so little from their businesses - she surmised that it was because after the first couple of years, after mountains of compliance and detail that most business owners she met, had forgotten the reasons they started their business in the first place. They were overwhelmed, exhausted and caught up in the detail.

Your artist is a person who you should start to get to know again.

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...