Respecting the shifting sands and intimate with the tides and the ebbs and flows of your clients and prospective clients, you are out there on your board, looking for the waves that are about to start.
Even when you have caught a wave, you know that every wave has a beginning, a middle and an end. So you keep your eyes on the waves on the rise, ready to make your move to catch them at just the right time.
You might be working with a government agency and the funding is soon ending, you look out past the break and you see the mining industry starting to stir. Time to paddle out to meet your market.
You might be working with transport, but your work is nearly done. A good surfer always has the big picture of the market in their attention. They will spot the stirring in the building industry and be already positioning themselves to catch that wave.
Knowing that your clients have a cycle and an ebb and flow requires the skills, flexibility and attention of a business surfer.
A good surfer is generally seeing what no one else can see. It's what they are looking for that sets them apart from the rest.
There's lots of competition for those waves and the good surfers always get there first.
This is only the beginning. Get to know clarity. Email me, Mike Kennedy...
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