Distinctions of Vision, Purpose, Strategy, and Policy.

Vision is about desired ends.It is imaginal, a projected future where valued principles are preserved.

Purpose is about why the business exists. The business is defined in terms of what difference it makes in the world. It must reflect the values stated in the vision.

Strategy is about choices between desired ends. In this sense, strategy translated ends into means. It describes the priorities needed to achieve the purpose, while also being true to the stated values.

Policy is about operational means of achieving the desired ends specified by the vision, purpose and strategy. (Because policy is derived and interpreted from strategy, through the medium of various management styles, it is particularly vulnerable to misinterpretation and mismatching of values and practices.)

- that's it from me, Mike Kennedy,
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