Specific & Succint.

People just don't have time to hear it all.

"I didn't have time to write you a short letter, so I wrote you a long one instead" wrote Mark Twain.

Think about who you are writing to.

Think about what your intention is.

Think about how you want to "Be" in this communication.

Think about how you want them to "Be" in this communication.

Write it. Read it. Get all the extraneous and unimportant out of it.

Read it. go and have a cup of coffee. Read it again and simplify, simplify and simplify.

A crafted and thought through communication always creates depths of responses that a hurriedly scripted communication never achieves.
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