When we make our clients feel helpless and stupid.

When our customers get in the way of us doing our work.

When we call a prospect stupid for not choosing us,

When we resort to blunt promotional tactics to get attention we could have earned with a more graceful approach......

These are the symptoms that we've forgotten how to be empathetic.

You don't just have to know your stuff and your way around the warehouse to be a great brand manager.

Nor do you need to be heartlessly efficient and cold in your dealings with your customers.

What is required, though, is a persistent effort to understand how other people see the world, and to care about it.
This is only the beginning. Get to know clarity. Email me, Mike Kennedy...

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