I never thought I'd ever write about Leonard Cohen as being a great business model

But he is.

....for reasons all of his own.

Here's this obscure Canadian poet, who never thought of himself as a singer or a songwriter or musician, who wrote beautiful sad lyrics that always transported you beyond whatever present reality you ever experienced.

Here's this man who's critics would call his work: "Music to slit your wrists to" or: "Noone listens to me anyway - I might as well be a Leonard Cohen record."

Here's a man who has built a cult following over the years, never trying to serve any agenda other than to express himself and work through and with his depression.  An artist.

Here's a man whose nativity in business saw him lose fortunes.

Here's a man whose luck was so strong, that when he saw an attorney, Robert Kory (who was a great fan of his) (what a character! see picture) to sue his business partner for embezzling 5 million dollars, so the story goes, Robert said - "forget sueing for the $5mill, let me be your manager!"

And the rest is history, with the $5mill being reduced to crocodile tears war stories with $13 million being earnt from a world tour alone and the many other enterprises driven by the passion for Leonard's music and lyrics.  So much so, his music has infiltrated the mainstream.

The moral of the story is not because of Leonard's business acumen, because he had made some pretty bad decisions...but it's more about how passion and commitment for your art can light up advocates in pretty unexpected places.

In researching the details for this post, I discovered a blogger who devotes himself to covering: "A pastiche of posts with song, dance, snappy chatter, and notes on prose, poesy, love, lust, life, & Leonard Cohen"

What is it about this poet that renders obsession amongst his fans?  I thought I was obsessed, but people really take it to the extreme.

Is it his consistancy, his commitment, his vulnerability and his passion for his work?

....and has this created a career and a business never expected by anyone - particularly Leonard?.

What can you do, who can you be to take benefit  from this story from a lonesome hero?

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...

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