How can you make money out of nothing

On the weekend, I met an amazing man who is a  business developer working with a company with green values that has started mining salt in the centre of Australia.

Talk about thinking outside of the box.

After they dig the salt up, they create these big cavernous spaces which they hire out to people who want to store art works, computers, gold - anything that needs a dry, safe environment.

It seems that salt caves keep things really dry.

They are making money out of the void that they have created - what a business concept - the hidden product!

This makes me think of you - what about your product and service creates a void that no-one else has seen yet?.

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...

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