Once you've said it - you can't take it back!

So many times we say things we regret....and you always know you can't take it back - it's out there!

It might just be "out there" with a relationship with an individual you value.

Or it might be "out there", being broadcast to large groups of people whose respect and trust you value.

The only solution to this is planning.

Planning comes from firstly defining the outcome of the communication: "What do I really want to happen as a result of my communication?"

Then you craft the communication, with your audience in mind, so that they will understand your communication in the way you intended.

And this doesn't always mean that you speak literally, that you simply say what you mean. It sometimes means using images, stories, analogies, slang or jargon language that your target group relates to.

I always love the way a master communicator like Bill Clinton approaches his communication. He never says what he means. He paints pictures. He musically creates emotions. He plays his audience and we love him for it - the message is anchored in us through layering a variety of mediums.

This video is a master class in the technique of using innuendo to communicate your meaning in a way, that once your have delivered your message, your intent is not obvious, but your message is understood by everyone.

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...