Find the inspiration to tell your story and articulate your values and purpose.

Today I came across an unexpected treasure of a business that had excelled in the area of articulating the values, purpose and story of a well-run and marketed business.

I took a backstreet shortcut to get to the Royal Prince Alfred hospital while looking for a street park.

I went past a great icon of a factory, the “Chesty Bond” underwear building, synonymous with “Manly” underwear for generations – it’s been converted into a creative inner city space.

After finally finding a park, walking to the hospital, I found this beautifully renovated shop/home in one of the residential backstreets.

It was funky, socially and environmentally conscious and these elements pervaded the business in every level of transaction and engagement.

I made a point of coming back there bringing my wife and son with me.

It’s called “BUTCH”, it’s got great coffee, good wholesome food, fantastic attitude and service from the owner, Luciana. She is feisty, ever ready to engage wherever you come from to her and she has a great way to tell the story of her establishment.

It is such a gem this place. I started to ask questions about her business and discovered that it had a clearly articulated set of values, there was a purpose to the business and they had even had a story about their reason for being attached to their menu.

One thing not on their story was how she called the place “BUTCH” – she told me she wanted to honour the “Blue Collar” history of the area – that they had food for men – simple, wholesome, easy to see and order food, that was quickly delivered to their table.

It was not lost on me that only a block away was the Iconic “Chesty Bonds” factory site - another place that always had a story to tell.

It was also obvious to me that every man who came to the shop, was given respect, cheek and the time of the day. Luciana really walks her talk. She told me she treats men and women with equal respect, but I only saw men, one after another, come into her café. Refreshing to see a place where men are welcomed and honoured.

So, if you want to be inspired to articulate your business values, purpose and story, or even if you want a good coffee and some great organic and wholesome food, a trip to BUTCH at 103 Church Street, Campertown in Sydney would be a good use of your time to see someone do those things really well. You might even want to check out their facebook page.

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...