Sell Fried Chicken, not yourself

Kevin Lohan told me this one:

Consultants and business owners sometimes are too close to their product. This causes lots of problems such as; being unable to delegate tasks, finding it too difficult to sell yourself, taking business issues too personally and maybe even not being able to let go.

"Think of your product like it's Fried Chicken" he said.

"People don't buy Cornel Sanders, they buy Fried Chicken."

Amazing thought that.

Think of my business as a commodity and it's easier for me to promote it.

Whatever you are selling, sell fried chicken.

What do people get out of fried chicken - sell them that. What does the end user get/experience/benefit from your product or service.

Simple!

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...