The Perils of having the attention on yourself!

"I'd rather be used by a purpose greater than myself that be a bag of complaints, pains and misery"

That's my paraphrasing of several quotes from philosophical giants about the futility and waste of a self centered life - especially in running your own business.

Winston Churchill said: "Success is going from failure to failure without losing enthusiasm"

How can you do that, if you are only thinking of your own comfort, concerns and complaints? How can you be extraordinary if you are busy covering your own back side?

If you are thinking only of yourself, your comfort and your avoidance of any pain in your business - you are in for a lesson of stagnation and possible ruin.

I know for me, when I need to put my full attention on my business, my clients or on any activity - if I have my attention on me or if I am "self conscious" in any way, I am distracted, vague and ineffective.

For businesses to survive and grow, pain is the cost you need to pay to create something that no-one else is willing to do. When your business (or your life) is all about you, you simply will avoid the painful steps forward.

If your focus is upon a purpose or concept larger than yourself, you won't even feel the pain as you surge forward.

Thinking about your own selfish needs takes your focus off reality - things become mired in neurotic complications and nothing is clear - only muddy vague perceptions exist.

However, if you manage to create a greater purpose for your business, if you can be inspired by that purpose and guided by the fulfilment of it, then things rapidly become very clear.

So, beloved business owners, give up making your business about you. Embrace your vision and purpose passionately and charge on forward, knowing that your purpose and your values are all all worth it in the end!

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...