Turning bland Features into Compelling Benefits!

In interview situations, the interviewers have to endure interview after interview with interviewees rolling off the same old, same old recital of their degrees, their skills, their experience, their qualities and sometimes even their values.

You need to get these things out, but somehow you need to link it to the needs of your potential employer. Most, and I mean around 97% of interviewees don't do this. Link your goods with the needs of your interviewer and you will stand out from the crowd.

This is one of the times when you need to be doing something completely different to what everyone else is doing.

I mean, how much does a horse need to be ahead to win a race?

A nose!

- Not-a-much-a!

And how do you do this?

We recommend you use a magic phrase each time you recite one of your "features" (Think: qualification, skill, experience, value or personal quality).

For example: "I can drive a fork lift truck", this is how most people express their skill, and you are now going to take it to the next level of Benefit, by saying:

"...and what that means for you is:"

And if you have done your homework on what the company needs or is looking for you can quickly remember to say something like:

"..that you won't have to invest in training me or another person to do this job."

Notice how that makes your skill that much more meaningful for the employer?

I think this technique puts you ahead much more than a nose from the rest of the pack.

So, do your homework, practice your responses and build up a list of questions of things you are not quite sure that the company needs from the successful applicant.

Preparation makes all the difference so right now write a list of five of your skills and turn them into benefits for the job you really, really want.

Go for it!

This is only the beginning. Get to know clarity. Email me, Mike Kennedy...