Caveat Emptor lesson number 1

Caveat Emptor means "Buyer Beware!"

And it's a great attitude to have around business, because there are sharks out there, well equipped, focused and very well presented and beleivable.

I beleive that lesson number one in Caveat Emptor is:

"Only trust someone, after you have completed your thorough due dilligence on them"

It's easier than ever to do this - plenty of consumer watchdog sites and databases to double check their story.

Who are you trusting right now, based on their appearance, their story and their glossy brochures?

Have you checked them out?

Have you testimonials from a trusted source about them?


- that's it from me, Mike Kennedy,
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